Monthly Archives: February 2019

Vacation Rental Content

The vacation rental option is today proving to become more and more popular as it provides in most cases more space (multiple bedrooms and bathrooms, separate living areas), more amenities (fully equipped kitchens, fireplaces, private hot tubs), convenient locations (on the beach, ski-in/ski-out) and greater privacy than a hotel.Vacation rental by definition is a term used in the travel industry which means to rent out a furnished apartment or house on a temporary basis to tourists. This gives those going on a vacation and general tourists an alternative to leasing a hotel or motel room.Vacation rental content is mainly composed of websites that cater to owners of vacation rental properties who would like a place on the internet a listing these properties. Those who become interested in a vacation rental can then utilize these sites by browsing through the available listings of vacation rental properties and specials if any.To find vacation rental content one simply needs to go to a popular search engine such as Google or MSN search and type into the search box vacation rentals. At the time of this writing there were over 37 million pages with vacation rental content. You can narrow this down a bit by putting your
search term in quotes like “vacation rentals”. This will bring back just over 14 million pages with vacation rental content. That’s quite a lot of information to sift through!

You will also notice when you begin clicking on any links for vacation rental content that most of the first few hundred if not thousand pages are all focused on vacation rental directories or vacation rental content directed at guides and listings of vacation rental property owners. You have
to dig pretty deep and spend a lot of time before you find much information that is focused on helping the consumer to learn the ups and downs of vacation rentals.In some popular vacation and tourist locations the tremendous growth of vacation rentals has become such a threat to the local hotel and motel industry that the local authorities have begun passing regulations in an attempt to limit the growth of the vacation rental industry.Since it is our intention to cover information on both sides of the fence when it comes to vacation rental content we will be scheduling some articles specifically aimed at helping consumers learn more about the vacation rental industry so that you can make more informed choices and know exactly what you may be getting into when it comes to vacation rentals.For now we want to direct our attention to the vast amount of vacation rental content that one finds when beginning a search. As we stated above the vast amount of information related to vacation rental content one will find are vacation rental directories aimed mainly at those who may have a vacation rental property they would like to advertise or list so they can get them rented.Whether you’re seeking a vacation rental or need to list a vacation rental your options are tremendous. You do have a couple of ways to begin narrowing down these choices however. Most of the vacation rental content is divided between those sites that list global vacation rental properties and those that list regional or location specific vacation rental properties.One great place that we have found to begin if you’re seeking to find or need to list in a global vacation rental directory is Vacation Home Rentals. At the time of this writing you can find over 14,000 Vacation Rentals by Owner.At Vacation Home Rentals, it’s easy to find or list beach house rentals, home rentals and cabin
rentals for all over the United States and beyond. If you’re looking for something more exotic and need to list something out into the Pacific Ocean, they have a large selection of Hawaii vacation rentals listings where you can place or find great vacation rental content. They are not just limited to the United States, however. They also have vacation rental homes listings and holiday villas all over the globe. You can list or find Caribbean villa rentals across the region. If you’re looking for or need to list a European getaway, they have France vacation rentals, or maybe you would like to locate or list a Tuscany villa. Whatever your requirements Vacation Home Rentals is a great starting place to locate or list vacation rental content.

If your needs are more regional or location specific it’s not hard to find vacation rental content pertaining to the specific region or location of your choice. As an example Southeastern Homes contains vacation rental content that is specific to the beautiful mountains of Western North
Carolina. Here you can locate or list vacation rental cabins and real estate homes that range from rustic homes to the most elegant homes and cabins in the mountains.

Driving Traffic Using Google Adwords

To a great degree coordinated movement is among the most significant substances in the web world. Any site proprietor or director understands the significance of directing people to a site. The accomplishment from any site doesn’t trust totally on the site itself. You may have a fabulous thought for a site, offer a top notch stock or benefit, or have an outstandingly arranged site with prevalent substance, essentially in the event that you don’t have any significant bearing the best possible procedures to promote, your site would not draw the high movement you require. Engaging focused on movement is work that would do well to be taken seriously for any site to succeed or have a wage. Luckily, there is web advertising instruments that help the site advertiser to direct people to his site. Among the most imperative, and viable, of these apparatuses is Google’s Adwords. Adwords is one of Google’s promoting administrations.

How does Google Adwords function? Google involves the greatest web crawler on the web getting more than 200 million questions each day through its few administrations. Since Google is the most loved web search tool today, website admins are sharp on having their sites achieve a higher positioning in the web index drives it gives. A high positioning could mean high movement for that site. The web search tool comes about page is too a remarkable setting for publicists to advance an item or administration through promotions and connections. Therefore, Google set up its Adwords benefit, as a route for organizations to promote items and administrations to a focused on group of onlookers. Google Adwords can guarantee moment activity. In this administration, Google indicates important content based advertisements inside its web index comes about page named as “Supported Links”. At whatever point a particular watchword is sought on, these applicable connections turn out in a different area giving great presentation to the locales recorded.

How would you utilize Google Adwords? Most importantly, you need to open a record with the Google Adwords Service. At that point, you ought to propose your protest dialect and nation. This is immensely imperative for you would not require your items promoted in nations where your stock or administration can’t be sold. Subsequently, you ought to quickly make an advertisement gathering. This calls for outlining the advertisement, picking catchphrases and deciding most noteworthy cost per click that you will spend and characterizing offer sums. The most essential stride in creating a fruitful Adwords crusade is picking a powerful title label that will get the consideration of your goal group of onlookers. The title tag, by and large a short expression, is the most vital piece of your Adwords crusade so ensure that it is alluring and snappy. You ought to portray the site unmistakably and exactly. The best promoting conveys an unmistakable message to the intended interest group. With an unmistakable message, you will be pulling in qualified leads, which can inevitably turn into a deal. Along these lines, the significance by picking the correct catchphrases can’t be overemphasized.

There are watchword varieties you’ll have the capacity to adjust to achieve more prospects. Applying these assortments, incorrect spellings and subordinates can help pick up the shot of your advertisements being served. Expansive match is focusing on watchwords in an approximately characterized way. Here, the advertisements seem in light of the catchphrases that have been questioned by different clients rather than correct match, which requires the watchword to coordinate the inquiry precisely. In the interim, a watchword expression set to state match will just show up when the correct expression is sought on. A negative catchphrase is useful in separating random pages.

After you have picked on what title tag to use in your promotion, you should now characterize a financial plan so as to augment introduction. Google Adwords prescribe an every day spending plan for each crusade. In any case, you ought to decide a spending that is appropriate and moderate. You ought to too choose the most extreme CPC. Google will propose a prescribed cost for every snap, except you don’t need to stay with this. More often than not, a main position is not perfect as it can likewise draw in undesirable movement and pointless snaps. A number two position is more favored as it can channel pointless snaps and furnish activity with a higher transformation rate.

To close, Google Adwords is a fantastic procedure and apparatus in building up your site greatest presentation. Be that as it may, Google Adwords shouldn’t be your sole publicizing effort. It will enable you to locate the fundamental, exceptionally focused on activity you require.

Free Vacation Rentals Listings Sites

Although vacation rentals owners should not rely on FREE vacation rental listings sites to generate the majority of their bookings, they can be helpful in filling vacancies. However, how do you go about selecting the most appropriate FREE vacation rentals sites for your vacation rental?To start with, FREE vacation rental listings sites come in various forms. The type of free sites you should choose depends on the objectives and expectations you have for your listing on that vacation rental site.Firstly, there are new sites, who are seeking to build up the number of vacation rental listings on their site. In order to be attractive to renters, vacation rentals sites need to have a decent number of vacation rental properties listed. For new sites, the easiest way to generate new listings is to offer a free trial period, usually for a minimum of 6 months and often for more than 1 year. Once established with a strong pool of potential renters visiting each day, the intent is for the vacation rental site to begin charging vacation rental owners for their listings and ultimately reduce or eliminate the free trial periods.Listing on these sites is somewhat of a long term bet. They are not likely to produce a lot of bookings in the short term, but as the site gets established in the vacation rentals market, they may well generate bookings for you.

Examples of this type of site are Villa Holiday Homes and Tenant.com, although there are many others. (You can find more information on these sites on the Compare Owner Holiday Rentals website.)A second type of site that offers FREE vacation rentals listings is the permanently free site. These are funded either by advertising (e.g. Google ads) or offer the opportunity to upgrade your free listing to a paid listing. Generally, the sites that offer a free upgrade tend to be a better bet for generating bookings, particularly if there are not many other vacation rental properties in your location listed on that site.An example of this type of vacation rentals site is Vacationrentals411, on which a basic listing is free, but which allows you to bid for a premium position in search results. (You can find a review of Vacationrental411 on the Compare Owner Holiday Rentals website.)A third type of FREE vacation rental listing is the “free trial” offered by some of the established vacation rental sites. This is a “try before you buy” model, with the intent being that you should be sufficiently impressed by the level of enquiries and bookings for your vacation home during the trial period that you will go ahead and pay for a listing at the end of the trial period. Trial periods are usually relatively short (between 1 and 3 months).These sites are generally quite effective at generating bookings, although once the free trial period is complete, you will then need to pay for your listing (and most sites can identify vacation rental owners who have previously availed of a free trial). For best use, I would recommend you sign up for these trials during the “busy” season for bookings in the location of your vacation rental: this has the highest chance of generating bookings and also provides the best test of whether this particular vacation rental site works for the location of your vacation rental.Examples of this type of vacation rental sites are Homelidays and VacationHomeRentals. (You can find reviews of these sites on the Compare Owner Holiday Rentals website.)Finally, there are sites which offer FREE classified listings. The most famous of these is Craigslist, although US Freeads is another popular example. The primary drawback with these sites is that you need to continually repost your listings, although they can be effective, particularly for filling specific vacancies at relatively short notice.

With all of these free options, why would anyone pay for their vacation rental home to be listed on a vacation rentals site?The answer lies in the fact that most free vacation rental sites will generate fewer enquiries and bookings than the paid sites. However, it’s still worth listing your vacation rental home on several of these free vacation rental sites: after all, what do you have to lose?(Research completed by Compare Owner Holiday Rentals shows that you should list on at least 3 paid sites, plus a number of free sites in order to optimize bookings. You can find more details in the articles section of the Compare Owner Holiday Rentals website.)For a list of some of the better FREE vacation rentals sites, visit http://www.compareownerholidayrentals.com Sign up for the free newsletter to get a list of FREE vacation rentals sites, plus some special offers on paid sites.

Bermuda Carnival Cruise Guide

Is it accurate to say that you are prepared for a get-away? Do you require somewhere to go where you can unwind and escape frame everything? At that point consider a Bermuda Carnival Cruise getaway. These get-aways are loaded with fervor and enough enterprise to keep you fulfilled for quite a while to come. The voyage itself will resemble a blessing from heaven. Everything will be dealt with for you so you will have the chance to take a load off and just do the things that make you cheerful. At that point after an energizing voyage you achieve Bermuda and all its magnificence. On the off chance that you have never had the joy of seeing Bermuda some time recently, be set up to be cleared far from all the stunning things it brings to the table.
A Bermuda Carnival Cruise getaway offers their visitor a portion of the finest spas on the planet. What better approach to ease all the strain that you have been managing for so long. Spas will help both your body and your psyche to be quiet and feel invigorated, an inclination that don’t come around all the time. Everybody needs an opportunity to regroup and have another begin. It gives you another look on life. A Carnival voyage gives their visitor a great deal of exercises to look over. They have energizing gambling clubs that can make you have a feeling that you are in Las Vegas.
The Bermuda Carnival Cruise getaway has much more to offer you as a visitor, for example, remarkable stimulation, a portion of the finest dinning on the planet and numerous different routes for you to unwind and have some good times. Subsequent to landing at Bermuda you will experience numerous surprising locales that will essentially flabbergast you. First off the delightful pink sandy shorelines will be a site to recall until the end of time. Bermuda has dazzling moving slopes, exceptional precipices and caverns that you can appreciate while biking over the island. In the event that you favor engine bikes are make accessible at your demand. You can go for a watercraft ride or appreciate something more gutsy, for example, snorkeling or scuba driving.
In the event that you are scanning for the ideal excursion then taking a Bermuda Carnival Cruise getaway will end your pursuit. It has something for everybody even the individual who appreciates chronicled locales. On the off chance that you appreciate playing golf, Bermuda has first rate fairways recently holding up to be found by you. The customer can appreciate going by the nearby shops and all individuals from the family will appreciate eating in a portion of the finest eateries on the planet. You can spend your day on the shoreline unwinding and your evenings appreciate a portion of the stimulation the nightlife at Bermuda brings to the table.

What You Need to Know about Vacation Rentals before You Go

That time of the year is finally here. You know what I’m talking about, the one or two weeks you get every year to escape from “real life” and just be you. Relax, eat and drink well, enjoy your family, catch up on some much needed sleep. But, before you pack up and head out, rethink the all-too-normal hotel stay. Believe it or not, you have options, one of which is the vacation rental.Wouldn’t it be nice to leave your own home, arrive in your destination city and settle into a “home away from home” for your next vacation? That’s what vacation rentals are all about. These are homes waiting to be rented out by people on vacation. Each vacation rental owner will have different criteria in what type of renter they are looking for, each vacation rental house will vary in amenities, and each price will be dependent on the time of year and the length of stay. So, it sounds like a great idea, but how do you figure out how to make it all happen? Not a problem. Below you will find answers to frequently asked questions regarding vacation rentals. Read on, my friend, your next “home away from home” vacation rental is right around the corner.Frequently Asked Questions on Vacation RentalsWhat are the advantages of a vacation rental?Do you ever wish your hotel room had just a little more personality? Yeah, I thought so. Well, renting someone else’s home for your vacation might just be the thing you’re looking for. Usually offering larger living spaces than hotel rooms, these vacation rentals are all about living like you were in your own home. They offer greater privacy than hotel rooms and most rentals have a kitchen area for cooking, which in the end will save you money if you prepare some of your own meals.You’ll enjoy several rooms, and maybe even different levels, instead of one big room where the whole family sleeps. Many owners will leave information on things to do and see in the local area. Vacation rental homes are clean, friendly, comfortable and inviting. This is because many of them aren’t just rental homes, but also function as the owner’s own residence for part of the year.A majority of vacation rentals tend to be cheaper on a per night basis than their hotel counterpart. By renting directly from the owner you will avoid taxes, tips and other extraneous charges. However, there is a wide variation among costs based on a number of factors (see How Much Should I Expect to Pay below)

What are the drawbacks of a vacation rental?Of course, there’s always the other side of the coin. As vacation rentals are not usually monitored by a central managing company, you’ll only know what you’re getting yourself into when you actually arrive to your rental. Many owners require pre-payment, or at least a large deposit fee, before arriving. Therefore, if things aren’t the way you anticipated after arriving, or if you find your dwelling unacceptable and decide to head to a local hotel, you may lose any money you prepaid. This is also true for last minute cancellations. There isn’t usually a refund. You always run the risk of getting less than you expected, but, it’s rare.Most times, vacation rentals tend to be cheaper than an average hotel room per night. But, not always, so make sure you are comfortable with the price you will be asked to pay.Another disadvantage to vacation rentals is the lack of a managing member on site to deal with any problems that you may encounter with the home or during your stay in general. Most owners get around this by having a list of emergency numbers, utility companies and other such items available to the renter should they need anything.What amenities are included in a vacation rental?Since every rental is owned by a different owner, each will include different amenities. Some come with swimming pools, hot tubs, others with golf packages, and horse stable privileges. In cities with tourist attractions, some owners include tickets to local attractions.Most vacation rentals come with the essentials: TV, equipped kitchen, towels, linen, and everyday appliances, but it never hurts to ask these questions when searching for the perfect place. Be sure to understand exactly what you are paying for before sending in the payment.What types of rentals are available?Pretty much any type of dwelling that you would want to live in during your vacation is available somewhere. From studios in downtown Manhattan to a villa in the south of Spain, you’ll be able to find what you’re looking for. The range of available options is mind boggling. Additionally, each week, month and year there are new possibilities as owners put their homes up for only certain weeks or months of the year, the choices are constantly changing.Are vacation rentals only available in the US?Vacation rentals are available worldwide. They can be found in every state of the US and almost every country in the world. Don’t be fooled by their different names, though. Vacation rentals are also known as holiday cottages, tourist rentals and holiday rentals. If you are looking for one in Europe, the Italians call them agriturismi, while the French say gites. If you are in Germany you will be looking for ferienwohnungen (yep, try to say that three times fast with a bratwurst in your mouth!)Regardless of what you call it, though, a vacation rental is a great option for those getting ready to take a few weeks off from reality and enjoy the good life a bit.How do I find a property?There are several ways to go about finding the perfect vacation rental for your next trip. Check with your local travel agent to find someone in your area that specializes in finding owners and renters and getting them together. Another option is the yellow pages. Finally, there is a wealth of information on the Internet. Type in a search for “vacation rentals” and over 13,300,000 websites can be found just on http://www.google.com alone. Some websites only list vacation rentals in the United States while others specialize in vacation rentals worldwide. There are some sites that will allow the potential renter to look for a residence by specific search criteria such as a particular destination, certain number of bedrooms and types of amenities that are included in the property.Most of the vacation rental services on the internet are only the “go-between” or the “classified” section of the newspaper. They take no responsibility for the truth or correctness of the ads that are listed on their sites. So, do your homework by making phone calls, speaking with the owner and asking specific questions. Make sure you feel comfortable with the answers, if not, move on to the next rental, there are plenty.If you’re not comfortable with the whole renter/owner thing, there is another way to rent a vacation home. Some companies exist that strictly buy and rent out homes to vacationers. They offer a bit more security so that you feel you are truly getting what you bargained for (although nothing is ever 100% fool proof). Additionally, sometimes these agencies will give you cancellation insurance. In other words, if you cancel before arriving, they may be able to refund a portion of your deposit or payment instead of keeping it as most owners do if a cancellation occurs. With some agencies you’ll find that you pay a higher price than going directly to an owner. This is how the agencies make their profits. There are always pros and cons to each scenario. Ensure you know which one works best for you.

How much should I expect to pay?This is a tough question to answer. The amount you pay will depend on what country or state you are visiting, number of days you are staying, and type of house you are renting. Some owners offer package deals including tickets or sightseeing events along with the rental, others include bonus days if you stay for a certain length of time. There are other owners who may offer free or add-on house cleaning service with your stay while some go to great efforts to ensure you have everything you need, even additional items such as a crib, highchair or wheelchair. Each vacation rental will be entirely different than the next. Your best bet after deciding on your destination is to review multiple rentals to determine which is better suited to your needs and overall budget.Are there any hidden fees?Hidden fees usually only emerge after you have arrived. These may include extra for phone calls, house cleaning service, extra person fees, excess heat and air-conditioning bills, pet deposit, computer access… etc. Again, be extremely thorough when interviewing the owner of your prospective vacation rental. Ask about any “extra” fees, or if the house is “all-inclusive”. Do you have free access to all the pantry and food items? How about the laundry supplies? All utilities? It never hurts to ask!Vacation RentalsIn summary, cover all bases by asking lots of questions. Getting your agreement in writing is also a very smart idea. After these basics are out of the way you will be ready to take off for your home-away-from-home vacation rental. Try one this year and see for yourself that vacation rentals can be a fantastic means to really getting the full enjoyment out of your next vacation.

The Marble Halls of Oregon Underground

Good fortune is a wondrous thing – the revelation of something when one is not hoping to find it. Oregon Caves, in the southwestern part of the state, is an a valid example.
Elijah Davidson was out one day in 1874 deer chasing with his canine. After he cut down a deer, his pooch got the fragrance of a bear. The bear fled down a gap in the ground. To the seeker’s horror, his pooch went down the gap after the bear. Presently, what was he expected to do? Give his puppy a chance to get himself out of the tricky situation or go in and attempt to safeguard him. Not exactly beyond any doubt what he would do discover, he ran in after him with matches for light and ended up finding the most wondrous collapse Oregon.
You can find Oregon Caves for yourself by going on a visit at the 480-section of land (194 hectare) Oregon Caves National Monument. Maybe the principal thing your visit guide will enlighten you regarding is the manner by which Elijah Davidson found these hollows. The complete to the narrative of his underlying revelation is that he came up short on matches while still in the buckle. Luckily, he took after an underground stream out and fortunately his pooch soon took after. A near fiasco for both.
The passageway to the 44-degrees Fahrenheit (7 degrees C.) buckle is a bolted entryway for which your visit manage has the key. One thing to recollect about this give in is that it is still effectively developing, so you shouldn’t touch any of the components. The oils on your skin stop development of the give in enrichments by keeping calcium carbonate from consolidating with the current element.
In the wake of passing the relevantly named Grand Column, you enter Joaquin Miller’s Chapel, one of the prettiest rooms in the framework with its all around separated sections. They are framed when a stalactite becoming down from the roof joins a stalagmite growing up from the floor to shape a solitary structure. These components develop at the rate of 1 millimeter (roughly 1/25 of an inch) per hundred years. Give figuring a shot to what extent it may have taken for the 12-inch (30 cm) distance across Grand Column to frame – around 30,000 years!
In any case, the biggest room is still ahead. It’s a significant sight to see and the guide kills the lights, leaving just a flame lamp’s light, which was as the early voyagers of the give in observed it. No offense to cutting edge electrical lighting, however a give in looks greater and more strange by candlelight. No big surprise this is known as the Ghost Room. On the other hand, it is decent to have the alternative of seeing it both ways.

Vacation Rentals by Owner Sites: Are they Profitable?

There are literally hundreds of Vacation Rentals by Owner sites and it seems new ones are appearing every week. On the face of it, it may seem like making money from a “vacation rentals by owner” site is easy: all you have to do is get 1,000 owners to sign up, each paying $100 per year, and you can generate an annual income of $100k with almost no running costs, right?Well, it’s not that simple. For a start, getting vacation rentals owners to pay for a listing on your site is not that easy, and secondly, if you expect to keep them, you will need to generate enquiries and bookings, which only come as a result of spending money, time and effort marketing your “vacation rental by owner” site.Compare Owner Holiday Rentals (http://www.compareownerholidayrentals.com) recently decided to take an analytical look at the business of running a “Vacation Rental by Owner” site.Some of you may be familiar with Michael Porter’s famous framework for analysing the attractiveness of an industry: based upon Porter’s model, you can predict how profitable a particular industry is likely to be in the long term. We have used this model to analyse the attractiveness of the business of running a “vacation rentals by owner” site.Porter’s model says that there are 5 factors which influence the level of competitive rivalry, and hence the relative profitability, of an industry. These are:1. The threat of entry by new competitors.2. The intensity of rivalry among existing competitors.3. Pressure from substitute products.4. The bargaining power of buyers.5. The bargaining power of suppliers.These factors can either have a positive or negative effect on the long term profitability of an industry. Let’s take each of these in turn and see how they can be applied to the business of running a “Vacation Rentals by Owner” site.1. The Threat of Entry by New Competitors: As already indicated, there are new competitors entering the “vacation rentals by owner” business on an almost weekly basis. The main reason for this is that the “barriers to entry” are so low: anyone with some IT skills can quickly build and publish a site, with the only cost being their time and some hosting charges. These low “barriers to entry” and the presence of so many new competitors are a negative for the profitability of the industry.

2. The Intensity of Rivalry among Existing Competitors: Free trials, free listings, reduced prices: all of these are indications of the increasing level of rivalry among the existing sites. Many of the new “vacation rental by owner” sites offer the first 6 or 12 months free of charge. Although some of the established “vacation rental by owner” sites have tried to hold the line on pricing and special offers, the indications are that they are finding it hard to hold their market share. Again, the level of rivalry is a negative for the industry profitability.3. Pressure from Substitute Products: By “substitute “products, we will restrict ourselves to other ways that vacation rentals owners can choose to market their properties. Hence, this includes newspaper / magazine advertising (a medium in declining usage), using rentals agencies (still highly used, particularly in Europe) and marketing via the Owner’s own website (which seems to be increasing, particularly with the advent of Google Ads). All the evidence suggests that more owners are using the internet for advertising their vacations rentals; even the rental agencies now heavily use “Vacation Rentals by Owner” sites for marketing their properties. Also, although there are exceptions, using the commercial “Vacation Rentals by Owner” sites is very much more effective than using a personal site. Hence, the pressure from substitutes is relatively low, the industry is growing and this is a positive for the industry profitability.4. The Bargaining Power of Buyers: Largely because there are so many options, including free trials and special offers, buyers (owners) have a lot of power when deciding where to list their properties. Also, the cost of switching to a different “vacation rental by owner” site is relatively low. Most owner’s review their advertising on an annual basis, based upon the results (enquiries, bookings) that they have received. “Vacation rental by Owner” sites that fail to produce results are not able to persuade owners to renew. Many new sites that start off by offering free trials fail to turn these into paying customers because they have not been able to attract renters in sufficient numbers to generate rental bookings. Hence, the bargaining power of buyers (owners) is a negative for the industry profitability.5. The Bargaining Power of Suppliers : In the context of running a “Vacation Rentals by Owner” site, the main services that site owners buy are “hosting” ( which is cheap and plentiful) and marketing/ advertising ( which is plentiful, but not that cheap). Since hosting is relatively unimportant, let’s focus on marketing/ advertising. As more and more “vacation rental by owner” sites come online, getting good results on search engines such as Google is getting harder and harder. Hence, “Vacation Rentals by Owner” sites are experiencing the need to invest more in targeted marketing and advertising in order to attract renters to their sites. This eats into margins and is affecting the profitability of the business. Hence, although previously neutral, the bargaining power of suppliers is increasingly a negative for the industry profitability.So, with 4 out of 5 factors being negative, does that mean that this industry is so unattractive that it is impossible to make money running a “Vacation Rentals by Owner” site?Not necessarily, although undoubtedly it is getting tougher. In particular, smaller “me-too” vacation rentals by owner sites are unlikely to be able to be profitable enough to stay around for the long term, although new ones will probably continue to enter the market, start off by offering extended free trials, stay in the market for a couple of years and then fold.However, there are probably two ways you can build and maintain a profitable business in this industry.Firstly, some large “vacation rental by owner” sites will achieve sufficient scale (possibly through acquisition) to use their size to generate competitive advantage. These sites will have the critical mass of owners and visitors to be economically viable. As evidenced by the recent acquisitions that the WVR Group have made, it’s likely that some of the better smaller “vacation rental by owner” sites will get absorbed into such larger entities. Currently, VRBO and the WVR Group, (which owns a1vacations, Greatrentals, Cyberrentals and Holiday-Rentals amongst others) are the two 800 pound gorillas in the industry. Expect further consolidation to happen in the coming years.

However, it is also possible for a smaller “vacation rental by owner” site to be successful. To do this, it will need to carve out a profitable niche, possibly focusing on a particular geography or demographic to build competitive advantage. By focusing marketing efforts on a targeted group, these smaller sites will be able to attract vacation rental owners and renters. Hence, expect to see an increase in the number of specialist sites ( e.g. Petfriendlytravel focusing on renters with pets), possibly offering add-on services that differentiate them from the larger “vacation rental by owner” sites. Indeed, many small regional sites offer full vacation rental management services, from booking through handling changeover, as an alternative to the model which relies upon the owner to manage everything themselves.Conclusions:It is inevitable that the business of running a “vacation rental by owner” web site will change in the coming years. Although the overall market will grow as people continue to move away from traditional package holidays and embrace holidays using vacation rentals, it is likely that “vacation rentals by owner” sites will split into two camps: the large sites with the critical mass to cost-effectively market thousands of properties, and the smaller, niche sites, that offer some unique differentiating factor to be attractive to a more targeted group of owners and renters.